The GAA and GPA announced their first official joint-sponsorship deal on Tuesday. The deal with Price Waterhouse Coopers will last three years and is a historic first between the GAA and GPA.
Speaking at the official launch, Uachtarán Chumann Lúthchleas Gael, Críostóir Ó Cuana said: ““This is an exciting development for all parties concerned, not least because it offers further tangible evidence of the excellent working relationship that we have developed with the GPA, but also because of the possibilities that working with PwC offers. PwC’s reputation precedes it and in striving for excellence and best practice we share many of the same values.”
Senior Partner at PwC, Ronan Murphy said: “We at PwC are delighted to be entering into this partnership with the GAA and the Gaelic Players Association.
“The GAA has established itself as one of the leading sports organisations in the world, which is evidenced by its enormous national and international following, its integration into Ireland’s culture and its superb facilities built up by its membership throughout the 32 counties. All of this is the result of hard work, efficient organisation and cooperation at every level in the Association.
“This new partnership is a perfect fit for PwC, as our values of Leadership, Teamwork and Excellence reflect the Association’s culture and underpin the success of both of our organisations.
“We also look forward to working closely with the GPA and the GAA to play our part in ensuring the continued success of the Player Development Programme.”
Dessie Farrell, GPA Chief Executive, said: “this historic agreement is testimony to PwC’s commitment to supporting Gaelic games and our players, something which is particularly commendable in these difficult times. We will be working in partnership with PwC to further enhance our Player Development Programme in the coming years.“