The price of success, from a GAA perspective, appears to be €4 million.
That’s the sum All Ireland winners Dublin, not to mention the county’s hurlers and ladies football and camogie teams at all levels will receive after it was announced that AIG would become the county’s sponsors for the next 5 years.
The new agreement commences with effect on November 1, 2013 with a new jersey expected in the coming weeks.
Announcing the sponsorship, AIG Ireland General Manager Declan O’Rourke said
“This is a massive day for AIG in Ireland and we are thrilled to be associated with Dublin GAA. We are extremely proud to unite all the GAA family in the capital – football, hurling, camogie and ladies football – under one sponsorship brand, AIG.
“The future is bright for Gaelic Games in the county, with strong clubs rooted in communities in the city, the suburbs and rural areas of county Dublin. As a sponsor, we hope to assist with the growth of Gaelic Games and help Dublin promote these fantastic games which form part of the social fabric of Irish society.
“This sponsorship is a clear statement that AIG is committed to both the Irish insurance market and the Irish community for the long term. It solidifies AIG’s track record of supporting amateur sport in Ireland.
“Dublin GAA is a huge organisation, supporting 92 clubs, 100,000 associated members, 320 active primary schools and organises 4,000 adult club games every year. As a passionate GAA supporter myself, I understand how important sponsorship revenue is to ensure that these structures are supported and to ensure GAA is promoted at all levels from GAA nurseries to the stars who appear in Croke Park.”
Dublin exciting news follows on from the generous contribution by Kerry Group who have given the Kerry GAA board €1 million towards their €6 million centre of excellence projects at Tralee IT and in Farranfore.
The deals highlight the difference in earning potential of Ireland’s GAA teams. Compare the Dublin deal and the Kerry contribution to that of the one the country’s smaller county, Leitrim.
With a population of just over 30,000, the Connacht side pocket €20,000-a-year in sponsorship and no amount of blood, sweat and tears can make up for the absence of science and technology, vital requirements for the modern game. The gap is set to widen.