The IOC awarded Japanese broadcast rights to the 2014 and 2016 Olympics to a national consortium on Friday in a deal worth 36 billion yen ($472 million).
The Japan Consortium includes state broadcaster NHK and the National Association of Commercial Broadcasters of Japan.
Four years ago, the same group paid 32.5 billion yen (worth $426 million at today’s rates) for rights to the 2010 Vancouver Winter Games and 2012 London Olympics.
International Olympic Committee President Jacques Rogge said in a statement that the IOC is “delighted to continue our long-term relationship with the Japan Consortium.”
The 2014 Winter Games will be held in Sochi, Russia. Rio de Janeiro will host the 2016 Summer Games