Lists of world’s most marketable sports stars announced

Updated: May 20, 2014
lewis hamilton

Formula One driver Lewis Hamilton has been topped SportsPro magazine’s list of the world’s most marketable athlete.

The 29 year old, who leads the Formula One Championship, beat a plethora of sporting superstars such as Jamaican sprinter Usain Bolt, Real Madrid footballer Cristiano Ronaldo and LA Clippers Power Forward Blake Griffin to the top spot.

Hamilton replaces Neymar, who topped the list last year. The Brazil and Barcelona forward dropped to seventh this year which coincidentally was Hamilton’s position last year.

Hamilton’s placement on the list can be attributed to his meteoric rise to the zenith of the Formula One World coupled with his increasing affluence. He is currently Britain’s richest sportsperson.

The magazine compiled the list by judging the athletes’ potential marketability for the next three years. They judge this on age, charisma, home market, willingness to be marketed and crossover appeal.

The world’s 50 most marketable athletes 2014 – the top ten

1) Lewis Hamilton – motorsport, Great Britain
2) Virat Kohli – cricket, India
3) Robert Griffin III – NFL, USA
4) Cristiano Ronaldo – football, Portugal
5) Grigor Dimitrov – tennis, Bulgaria
6) Usain Bolt – athletics, Jamaica
7) Neymar – football, Brazil
8) Missy Franklin – swimming, USA
9) Blake Griffin – NBA, USA
10) Sloane Stephens – tennis, USA

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