The Irish Movember campaign is back for its 5th and hairiest year yet. Irish men prepare to celebrate the month where ‘moustache is king’ and ‘knowledge is power’ by offering up their upper lip as a billboard for men’s health.
Irish Mo Bros simply register at Movember.com, start the month clean shaven then have the remainder of the month to become purveyors of knowledge and fine moustaches, all to raise awareness and funds for men’s health. All the money raised in Ireland goes directly to Action Prostate Cancer an initiative of the Irish Cancer Society.
Movember is not just for the boys. Girls can get in on the action by taking on the role as a Mo Sista for the month and encouraging the men in their life to embrace the Mo. Remember, behind every great Mo Bro is an even greater Mo Sista.
Last year 15,500 Mo Bros and Sistas raised over €1.7 million for men’s health in Ireland with over 854,000 Mo Bros and Sistas raising €92.4 million worldwide.
Amongst some of the men joining Irish Mo Bros on their quest for facial hair doMOnation are Irish rugby international players, Jamie Heaslip and Cian Healy, Italia 90 stars Ray Houghton, Packie Bonner and Tony Cascarino and the GAA Clubs around the country.
Jamie Heaslip, Irish rugby player said, “I’ve been a Mo Bro since 2007. I grew handlebars and it looked absolutely disgusting and I got a load of abuse from my family and friends, but it was worth it to get people talking about men’s health and awareness around it.”
Key Movember facts:
- · Once registered at movember.com each Mo Bro must begin his hairy journey on the 1st of Movember with a smooth, clean shaven face.
- · The moustache is Movember’s ribbon; it’s the vehicle men use to raise awareness and funds for prostate cancer initiatives.
- · At the end of the month, Mo Bros and Mo Sistas celebrate their mighty Movember journey by throwing their own Movember parties or attending one of the famous Gala Partés held in Dublin, Cork, Galway, Sligo and around the world.
- · Over 2,500 men are diagnosed with prostate cancer in Ireland each year.
- · 1 in 8 Irish men will be diagnosed with prostate cancer in their lifetime.
- · Movember’s Global Action Plan (GAP) aims to accelerate prostate cancer outcomes by bringing together the best researchers from around the world. GAP facilitates a new and unprecedented level of global research collaboration, not previously seen within the prostate cancer community.
Ireland country manager Neil Rooney said, ‘Knowledge is most certainly power and over the last five years we’ve seen the number of Mo Bros, and Mos grow exponentially. As well as raising much needed funds for the Irish Cancer Society’s initiative, Action Prostate Cancer, Movember continues to create talk around the issue of Men’s Health. As a result of talk comes action and men are becoming more and more aware of their own health, in turn leading to early detection.”
Caption: Packie Bonner prepares for Movember 2012 with a shave down in The Aviva Stadium Dublin. Mo Bros and Sistas can Join the Irish Mo Army and register at www.movember.com to raise awareness and funds for Action Prostate Cancer.