Manchester United have announced a new three-year regional partnership with leading Thai telecommunications company True Corporation Plc.
A press release confirming the deal, went on to say that the Premiership club saw over 70 million viewers in Thailand watch their matches in the first seven months of last season. Football has always been huge in the Far East, and United are one of the leading sides in the game.
As well as the True Group becoming the club’s official mobile partner and MUTV broadcaster for Thailand, it has also become an associate match sponsor for the opening tour game against Singha All Stars in Bangkok on July 13. That particular match has great significance as it marks David Moyes’ first game in charge as manager.
“With more than 70 million viewers tuning into a United game in the first seven months of last season, the partnership is predicted to be popular amongst fans,” United said in their statement.