West Brom have placed a £3million price tag on striker Simon Cox.
The Irish international has been linked with Championship sides Cardiff and Ipswich however according to the Daily Mirror both sides are believed to have been deterred by WBA’s stance.
Cox’s current contract is up in the summer although a clause, similar to that of Dimitar Berbatov’s at Manchester United, means that club can take up a 12-month option if they desire.
Despite West Brom boss Roy Hodgson being keen to offload the striker, it is believed that they exercise that option as they looked to guarantee a fee and raise some transfer funds.
However the price tag placed on the 24 year old is set to scare off a string of Championship clubs interested in the player.
Cox moved to the Midlands from Swindon in a £1.5m in 2009 however he has struggled to hold down a regular place in the Baggies line up and is ready to move on to reignite his career.
Derby County are also thought to be monitoring the player and made some enquiries recently as to his availability.
However much like the situation with Malky Mackay and Paul Jewell it is unlikely that Pride Park boss Nigel Clough would part with the sum being asked.
Despite his lack of first team action Cox looks set to make the Irish squad for the Euro’s and a strong showing in Poland could strengthen his and West Brom’s hand.