Cardiff will not proceed with plans to change the club’s badge and home colours following strong opposition from supporters.
Earlier this week, proposals concerning the “significant rebranding” of the Championship outfit came to light, with the club’s Malaysian owners understood to be considering switching City’s home strip from its traditional blue to red because the owner believed it would “change the fortunes” of the football club and change it’s crest to the Welsh symbol of a Red dragon.
A statement on the Bluebirds’ official website from chairman Dato’ Chan Tien Ghee revealed that the change was being considered for commercial reasons.
“The new club crest and home colours which were being discussed were intended to demonstrate the symbolic fusion of Welsh and Asian cultures through the use of the colour red and the predominant featuring of a historical Welsh dragon under the Cardiff City FC name,” the statement read.
“This would have been a springboard for the successful commercialisation and promotion of the club and its brand, driving international revenues and allowing us to fund transfers and success locally, thereby giving the club the best chance of competing at the higher reaches of competition.”