Sportsrisq Capital, who made headlines earlier this year with a $50 million endorsement of European Tour golfer Gareth Maybin, have agreed a sponsorship deal ahead of Wimbledon with up and coming, Irish based Russian tennis player Vitalia Diatchenko (20).
It’s not your average sponsorship deal though.Sportsrisq will provide ‘development funding’ for the player and
receive returns based on her future performance and commercial value. Sportsrisq will also make bonus payments of up to €1.2m depending on results.
The project sees Irish Davis Cup captain Gary Cahill assume responsibility for Diatchenko’s training programme. Cahill and his team will accompany the player on tour and plot her rise through the rankings. Cahill commented “This is a great initiative that I’m excited to be involved with. Vitalia is a real talent and will benefit greatly from the new
Sportsrisq Managing Director John Nagle said “It’s great to get this project up and running. We feel that with the right support, Vitalia’s game can reach the next level. From our perspective, performance-linked finance is a growth area and we hope this is the first of many similar investments.”
Diatchenko beat 7th seed Maria Elena Camerin 6-3. 6-3 in the 2nd round of Wimbledon qualifying on Wednesday and plays Canadian Stephanie Dubois for a place in the main draw on Friday. She will also play the main draw in doubles.