Killeavy GAC, the South Armagh club best known for nurturing the talents of the prolific Stevie McDonnell, is going global with a unique – and very Irish – fundraising effort.
In the 1980s, club supremo Larry King introduced the infamous cowpat contest as a fund raising exercise. Now, some 30 years later, with Larry’s son John King, now Chairman of the club’s Finance Committee, the cowpat is back – with a 21st century technology twist.
The cowpat concept is simple – paint a numbered grid on a field, sell each square for a few quid and then release a cow in need of relief to determine the winning number. Cue a bit of craic, plenty of revelry and some much needed finance for the club’s drive to raise £500,000 by 2013.
This time out. John has enlisted local technology entrepreneur and former Killeavy team mate Michael O’Neill to take things up a notch. O’Neill, the former COO of Newry based PLC First Derivatives, has mobilized technology built through his latest venture, CBN Gaming, to take the game global.
As a leading provider of live gaming technology to the land based and online casino industries, CBN Gaming broadcasts live games from casinos around the world and gives online players the ability to play these games in real time.
In conjunction with live event broadcasting experts Switch New Media, O’Neill has now configured the company’s technology to broadcast the Killeavy Cowpat to a global audience and accept participation and donations from anywhere in the world.
The Killeavy Cowpat will be broadcast live via the internet from Cornamucklagh House, Omeath, after the All Ireland Senior Football Final on Sunday September 18 2011. To participate simply create an account at www.cowpatroulette.com.
John King said:
Like many clubs around the country, Killeavy has large numbers of members
past and present living overseas. The ability to share a fund raising event
like this with our own members and the broader GAA community worldwide, live
via the internet, is pretty special. If it’s anything like the original, the
Killeavy Cowpat should be great craic on September 18.
Michael O’Neill, CBN Gaming supremo added:
It’s a while ago that I played for Killeavy alongside John King, a fullback
in the “traditional” sense you might say! Suffice to say its great to be
teaming up again and CBN Gaming will be putting the shoulder in to assist
with Killeavy’s £500,000 fund raising drive – much like John used to do against Crossmaglen, Dromintee, Carrickcruppen et al!”
Cowpat Roulette is the new innovative fundraising tool set to take local communities and clubs by storm.