Kellogg’s has been announced as the new sponsor of the 2012 Cul Camps.
The Cereal Producer has signed a three year deal with the GAA and will replace the VHI.
Jim McNeill, Managing Director of the Kellogg Company of Ireland said: “This is a great partnership for Kellogg’s, since like the GAA, we have a grassroots presence in homes across Ireland.
“We are delighted to be getting involved in a partnership which involves Irish kids participating in team sports and learning sporting and personal skills which will help them to grow, develop and be their best. We intend to launch this partnership later this year.”