AVIVA School Mile Challenge Launched

Updated: March 21, 2012

The Irish Schools’ Athletic Association and Athletics Ireland in association with AVIVA are delighted to announce that the AVIVA School Mile Challenge will take place this spring.

This event will provide a superb opportunity for schools to support an initiative to encourage teenagers to get a taste of recreational participation in sport. There is a fun competitive element also as we will be looking at categories like best schools, counties and provinces…we may even uncover the next sub-4 minute miler, but that is incidental to the main purpose which is to promote running or walking as part of a balanced healthy lifestyle.

The event, which is being supported by AVIVA, will see some 10,000 teenagers from 100 secondary schools throughout the country run, jog or walk a mile at their school this spring. The emphasis of the event will be on participation but will also hope to promote running and walking as an excellent form of exercise

Each school will organise the event during a school day. The time of every pupil taking part will be accurately timed and graded to show what category of runner each participant is. They will be rewarded with a coloured coded wrist band that correlates to the time they ran.

Athletics Ireland Chief Executive, John Foley, is proud to be in support of this scheme: “This is a truly positive initiative and Athletics Ireland is delighted to support it. The AVIVA School Mile Challenge is targeted at secondary school students across all bands of ability and fitness and is an excellent way for young people to get involved in exercise. The focus of the AVIVA School Mile Challenge is to ensure that participants enjoy the experience and assist in opening up the sport to a wider audience.”

John Shields from the Irish Schools’ Athletics Association believes the “AVIVA School Mile Challenge” can promote athletics at all level: “We are delighted to be involved in promoting the AVIVA School Mile Challenge. This is an excellent opportunity to encourage young people to take part in a healthy form of exercise. The emphasis is on taking part and enjoying the experience. I hope by this that we make a significant contribution to the health of the nation”.

Mark Russell, Sponsorship Manager of AVIVA says: “We believe sport is crucial to children and young adult’s development and is at the heart of a healthy active lifestyle. Aviva is extremely proud to support Irish Schools Athletics and the School Mile Challenge provides the perfect kick start and incentive for kids to participate in healthy exercise.”

Any queries on this should be addressed to Christopher Russell who can be contacted by email at Christopher.russell2@mail.dcu.ie.
Alternatively, you can contact John Shields by e-mail at johnshields@athleticsireland.ie or on 087 2633376.

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